WHEATIES

WHEATIES NEXT

The Wheaties box has long been an athletics Hall of Fame in the cereal aisle. For the first time in the brand's history, Wheaties NEXT would leave it up to fans to choose which athlete would be featured. After picking an athlete to support, fans casted votes by tracking workouts in MapMyFitness. Leveraging the principles of modern business, we provided each athlete with creative building blocks to drum up support through their own social channels. Besides the look and voice, we also developed the social strategy that was executed by the client's in-house community management team. Designs by Brian Danaher. 

OUTNUMBER HUNGER

Prior to executing NEXT, we used Wheaties' partnership with MapMyFitness to "prove out" the use of the fitness platform as a means of fan participation and voting. Our creative helped drive the most conversions on record. Designs by Brian Danaher.