AMEREN
POWER ON
Reliability takes commitment. And commitment requires investments of both time and money. The Power On campaign highlights the four areas of investment to tackle environmental initiatives and limit service interruptions. We took this one from creative brief to on air in six weeks. Featured in Adweek, Photo District News and Communication Arts Exhibit (Print and Online). Art Director: Nathaniel Bull. Spots directed by James Schwartz at Bus 9 Productions. Edited by Brian Lagerhausen at Filmcore SF/Beast. Music by Tim Gebauer at Electropolis. Photography by Stefan Hester.
TELEVISION
UEFFICIENCY
UEfficiency was an initiative by Ameren UE to drive a more efficient use of electricity. At a time when renewable energy sources were becoming more viable, so too were the energy-saving technologies in electronics, light bulbs and appliances we use every day. The spots seeded the idea that the energy you don't use is a source of fuel in it's own right - and just as important as electricity generated by wind or solar. The site used personas to show the people of Missouri a range of ways to lower their use of power – and the cumulative effects (both financial and environmental) of what happens when they do. Art Director: John Meyer. Spots directed and animated by Lobo. Interactive by Sang Han and Randy Smith.
