SOULARD MARDI GRAS

25 DAYS OF GUILTY PLEASURE

With upwards of 500,000 revelers taking part in the client’s signature event, The Grand Parade, many go unaware of the other ways to Mardi Gras. Built around the idea of 25 Days of Guilty Pleasure, this campaign brings exposure to the other events by taking a look at the inner struggle that occurs during the weeks leading up to Lent. Event posters recognized as a National ADDYs finalist. Art Director: Steve LaLiberte.

POSTERS

GET YOUR FILL

While New Orleans and Mobile, Alabama continue bickering over which city held the first Mardi Gras, St. Louis has quietly put together the second largest single-day celebration in the U.S. (While there’s nearly a month’s worth of festivities, The Grand Parade can draw 500,000 revelers—depending on the weather.) Events are held in historic Soulard, the same neighborhood Anheuser-Busch calls home. Art Director: Nathaniel Bull.

POSTERS

OUT OF HOME

FENCE RAISING AUCTION

As part of the National Register of Historic Places, the Soulard neighborhood in St. Louis maintains the highest standards in preserving its architecture. Beautiful brick homes, mansard roofs, wrought iron fences and gas lamps are all part of the cityscape. So while home and business owners must follow strict guidelines set forth by the original building code, they still had to walk past the Farmers Market pavilion built in 1929. And the junky chain-link fence surrounding its park. This campaign helped raise double the goal - enough to cover not just the costs of the period-style fence at the Market, but for a second park as well. Art Director: Steve LaLiberte.

DOOR HANGER

POSTERS